So,
As everyone can see from my profile blog, apture is a pretty cool module. It allows you to add multimedia to any word or link you want in a very user-friendly way. I was able to add photos, a movie trailer, wikipedia articles and website links to the text that I wrote. These features allow for any user to increase the interactivity with our site, which will encourage people to come check out our site.
It was a little tricky to begin using the module, because I could not figure out how to open up the dashboard, but once I solved that issue the rest was a breeze. The thing to note is that for our individual blogs, we need to individually allow apture to work because in secure sites it will not allow apture to be used. (Actually, you can add multimedia links after an entree is posted.)